Thursday, June 16, 2005

Teddy Hax-pin?

This new doll is begging to be hacked. He runs on MP3's for crying out loud.

Teddy Ruxpin Makes His Return

(AdWeek) – The Care Bears. The Cabbage Patch Kids. Teddy Ruxpin. For children of the '80s, they were toy-store celebrities who forced parents to queue up at dawn or fight for products in aisles across Amer-ica. Now, BackPack Toys is hoping that Ruxpin, like the Bears and Kids before him, can ride a wave of nostalgia into the toy bins of a new generation. And independent The Ad is charged with helping him get there. The Ad Store's two-pronged attack will use print ads to lure adults and TV to target children. First work is expected to break in August. Ruxpin has enjoyed swift trading on eBay, and 85 percent of adults who owned the toy as kids still recognize the brand. Ruxpin, which debuted as a Worlds Of Wonder toy in 1985, is due to re-launch in September – most notably in 2,000 Target stores. MP3 cartridges have re-placed his original cassette tapes, but Teddy Ruxpin's animatronic eyes and mouth will move in trade-mark fashion as he narrates a series of stories about the land of Grundo.

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