Virtual Magic Kingdom Hits Million Player Mark

NORTH HOLLYWOOD, Calif. (PRNewswire) – Barely more than seven months after its official launch, Virtual Magic Kingdom, a free multiplayer gaming community inspired by Disney's theme parks, has acquired the one-millionth character in its virtual community. Quickly establishing itself as one of the coolest destinations online for gaming fans, the virtual theme park at vmk.com has grown to include several new lands, fun new games and more than 1.3 million personalized rooms created by its players. In December, VMK opened Frontierland, a Wild-West neighborhood. Players can create their own log flume ride or hunt ghosts in a new Haunted Mansion multiplayer game. Players can also enjoy tons of fun activities as they explore a virtual community inspired by Disney's famous theme parks and attractions.

· Adventureland offers players the chance to steer through treacherous rivers aboard the Jungle Cruise Photo Safari or battle other players in high-seas competition inspired by the Pirates of the Caribbean attraction and movies.
· On VMK's Main Street, players can create funky music mixes and share them with other players.
· Fantasyland lets players compete against 100 other characters in an amazing fireworks display game.
· In a future phase set to launch later this year, Tomorrowland will add an exciting, outer-space dimension to the virtual theme park.

Throughout each land, shops offer creative items players can purchase to decorate their personal space – or trade with other characters. Gamers can visit VMK Central in the Magic Kingdom at Walt Disney World and Disneyland park at Disneyland Resort and participate in exciting real-world Quests. And, best of all, guests who successfully complete a VMK Quest in the real world will earn secret codes for game credits and other cool virtual rewards to enhance game play. In February, VMK added a new game where guests can build their own Expedition Everest ride in celebration of the Spring opening of Expedition Everest in Disney's Animal Kingdom. When players enter VMK they can really express themselves. Each character is completely in charge of the universe he or she creates, right down to their "look." Blue spiky hair is "in" and your wardrobe is your own, with dozens of colorful clothing pieces to buy or trade. Plus, Virtual Magic Kingdom lets players create personalized guest rooms and decorate them any way they want to reflect their own style. The fun is just a 'mouse' click away.