Wednesday, December 13, 2006

TMX Emo Auction breakdown

For the record, I was not looking for porn when I monitored this TMX Elmo Auction.

So, yesterday I came across an entire pallet of these things and thought "Aren't they hard to find?" My cohort agreed but we thought some research was in order. After noticing the secondary market value was about the same as retail, we concluded it would be a lot of work for little reward. However, it seems that in the last day, prices have starting creeping up as more and more auctions are ending and supply is dwindling. A quick check on eBay shows 4-5 auctions ending EVERY minute as of the time of this post. These auctions will dwindle over the next week, with the last second buyers growing increasingly desperate. Online businesses aren't helping much either when they have prices in $100 range or greater.

TMX Elmo bid timeline (final morning)

As you can see by the graph, there was minimal activity in my resprentative auction until the final 5 minutes, when the high bid increased 200%, from $15.00 to $45.00.

Click the picture above to see an animation of the final auction moments.

This clearly shows me that there is demand for these toys, and money to be made on the secondary market, especially when you factor in the inflated shipping charges some sellers have included.

Of course, some people are aiming higher than others, with BUY IT NOW prices of $300 for 2.

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