How Bob Iger Saved Network TV

Here is an excerpt from Mark Cuban's weblog. I say follow the money, and if he is spending his time here, then maybe we should too.

On the ITunes Store, you can buy the latest episode to Lost and some other shows the day after they air on Network TV. in this case ABC, for $1.99. Sounds simple and reasonable. Not anything earth shattering right ?

Content has been available for download for years and years. That content could be played on any number of devices, from computers to DVD players to PDAs. Being able to playback a video from the new Video Ipod just like you can play a song from a current IPod, certainly is not a technical marvel.

It is a business marvel. Bob Iger has gone contrary to what every current and previous TV network head has and would have done had Bob not turned the industry on its head with his announcement with Apple yesterday. Bob Iger has saved Network TV.

How ?

By completely changing the economic model.

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