GEICO DIRECT sues GOOGLE

One could argue that I am only including this link because it includes 2 of the most popular search terms on the planet right now.

Yes, one could argue that using GEICO and GEICO DIRECT would be a transparent attempt to draw traffic to my site for the Google Adsense revenue.

A US district court has ruled against Google in a trade mark action over the sale of the terms “Geico” and “Geico Direct” in AdWords, its keyword advertising service. The judge found that there was infringement where the terms were used in the text of sponsored ads.

Car insurance firm GEICO sued both Google and Yahoo! subsidiary Overture in May 2004 over the sale of its registered trade marks as sponsored search terms in the keyword advertising services of both search engines.